Lauren Hallanan
VP of Livestreaming
The Meet Group
Lauren Hallanan is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She’s a contributing writer at Forbes, host of the China Influencer Marketing and Stream Wars podcasts, and co-author of the upcoming book Digital China: Working with Bloggers, Influencers, and KOLs.
She herself is a China influencer, with followings on several Chinese social media platforms. On top of that she runs a blog dedicated to analyzing the Chinese live streaming industry, www.chinalivestream.com, which she originally started as a way to document her journey of becoming a popular streamer with over 400,000 Chinese fans.
Streaming Media West 2018
- Wednesday, November 14, 2018
- 1:45 p.m. - 2:45 p.m. Solo Streamers & Social Influencers
